Recently, I heard of a peculiar situation involving Netflix so I thought I would share my thoughts with my readers. One of the many things humans take for granted is the tremendous amount of money they spend on entertainment. After the down turn of 2008, the social landscape of spending money on entertainment changed all over the world. All of the sudden going out to eat, going out to the movies, and spending a lot of cash flow on overpriced cable bills – came to a screeching halt. Consumers began looking for alternatives. One of the most popular alternatives to high monthly cable bills and going out to the movies is Netflix.
Netflix, as a company, skyrocketed during the Great Recession years so much so that the Netflix bubble burst before the close of 2011 and then rose once again even more sharply from 2012 to present. The Netflix stock price acrobatic routine is astounding beginning with a price of $41 in July of 2009 to today’s opening price of $445!! That is almost a 1000% increase in price over a short five year span! While the entire global stock market plummeted 40% in 2009, Netflix began a jaw-dropping climb and eventually skyrocketed due to the frugal value proposition it provided a cash-strapped economy.
The Netflix stock price, while amazing, is not the peculiar thing I referenced earlier; instead it is the fact that not all countries get the same luxury of Netflix choices that Americans do. My Canadian friend Phillip from Netflix Canada List was fed up with the lack of Canadian Netflix movie choices and decided to do something about it! His service, Blockless, provides Canadian Netflix customers the ability to access American movie and television show choices for a small monthly rate. I know I have a lot of Canadian readership so hopefully I am putting a spotlight on a fantastic product that can help ease Canadian Netflix frustration.
Why is Netflix ignoring the rest of the world? Simply put, greed. Netflix must contract with media companies in order to supply Netflix customers with that media company’s movies and tv shows. Large Canadian media companies have seen how amazingly well Netflix stole the American markets and do not want that alternative entering the Canada marketplace. Balance sheets may be squuezed and the one thing corporations despise is forced effciency that benefits customers. Corporate media monopolies are alive and well in Canada while frugal Canadians suffer to access the same alternatives Americans can. I love any method of resistance which allows consumers to subvert big corporate power and take control of his or her choices. A big thanks to Philip and his Blockless efforts!