My first reaction was, "Sweet!" I am a connoisseur of what I call "vintage minimalism" which is where minimalist design is resurrected from 50 years ago. The problem is that rarely do I find items and websites that fit that mold. When I think of vintage minimalism I think of stuff that worked - like avacado green Tupperware pickle elevators (remember those?) and toy guns that looked and felt like actual guns (can we say politically incorrect?)! The beauty was in the simplicity and lack of social concern. Somewhere along the line we got soft around the edges and can't stomach a little throw-back culture. Well I am here to say that I love it! Candy cigarettes and all.
Today, I bring you Mid Century Monger a simple and cost-effective website dedicated to pressed wood and molded plastic, muah! Shoppers can purchase an entire dining room set for less than $1000 and it is simple, aesthetically pleasing, and vintage inspired.
"We wanted to follow in what the original designers, Ray and Charles, set out to accomplish with this chair. They wanted to make it 'affordable and mass producible.' Herman Miller, who has the rights to the name, charges $300-$400 for a chair very similar in style!" -Chris Baker
Started by some buddies in a garage, Mid Century Monger has evolved into a photo-centric e-commerce website filled with character. They take pride in being a knock-off brand which I applaud them for. Subvert the social norm and save some money, Consumers! Home of Wealth loves game changers that stick it to established brands and find innovative ways to supply customers with what they demand. Mid Century Monger has satellite stores in Los Angeles, San Francisco, San Diego, Portland, and Minneapolis. They also do a lot of advertising on Craigslist. Entrepreneurs after my own heart, kudos to you all and keep up the vintage minimalist appeal!