Home of Wealth is proud to welcome fellow entrepreneur and market disruptor, Devin Castleton! Devin's men's fashion company, Limatus, is currently crowdfunding its new division CustomShirtsMonthly on Kickstarter. He dropped by to share with me how he got started in the menswear industry and his unique vision for its future.
TF: I believe life is a journey from possibility to opportunity, who has had the greatest impact on your personal journey as an entrepreneur?
Devin: I'd say anyone who had the guts to go out on a limb, take that big risk, and then made it work. To me, there is something so inspiring about running your own business and making a living from it.
TF: If you knew then what you know now, what would you change?
Devin: I would have shoved off and taken the big chance a lot sooner. Fear is such a big part of the thrill and the experience as a whole - I wish I'd known that a long time ago.
TF: Home of Wealth loves market disruptors. What current market frustrations sparked your idea for this Kickstarter campaign?
Devin: The fitting algorithm we use is pretty amazing. With just your height, weight and waist size, we can determine your full shirt measurements with amazing accuracy - more than what you'd actually get from a tailor. It's really enabled us to reach out to customers literally anywhere in the world. Before, we could only service customers that we could physically measure - now, we can reach out to anyone.
TF: Why did you decide to utilize crowdfunding to start-up?
Devin: It's such a great way to find new customers and get the word out about your business. Social media is an amazing thing. It can be a pretty surreal experience to literally sit at your desk and watch your project take on a life of its own.
TF: Do you have any words of wisdom for someone looking to start a crowdfunding campaign (i.e. Kickstarter, IndieGOGO, GoFundMe, etc)?
Devin: Find people who have helped successful crowdfunding campaigns in the past. Your campaign isn't going to get noticed by itself. That part of the process is a delicate yet absolutely critical piece of the puzzle. You might have the greatest business idea of the century, but if no one knows about it then it's useless. Find people that will get your campaign in front of the most relevant people possible.
With a little more than two weeks to go, be sure to drop by and send your support to Devin's efforts. Clearly he is not doing "business as usual," a very minimalist principle. CustomShirtsMonthly.com is going to be big and we've had the pleasure of getting the inside scoop!