The perks of running a home business are numerous. You get to dress the way you want, take breaks whenever you feel like it (do not overdo this one, it is a business you’re supposed to run, after all) while earning money. Furthermore, you get to stay at home, with your children, not missing a single part of their childhoods, which is a huge downside in the business of the modern world.
Start with Your Household and Neighborhood
The easiest way that’ll get you going is by promoting your business to people you know and, more importantly, people who know you. Start by making cheap, yet cute fliers and give them out to your family and neighbors. Be sure that you don’t give out those sparingly, as you want your name to spread as far and wide as possible. Tell your children to spread the word in their schools by posting on notice boards. This is the point of flyers – cheap, effective, yet able to look quite classy and professional with a little help from Photoshop.
The best thing about this is that it’s completely free. They are made with this in mind. Here, you can share your thoughts, ideas, pictures and projects and in that way promote your business. What’s more, the blogging community is a perpetually growing one, so you’re bound to find the crowd that will turn into fans of your work. If you’re new to this type of promotion, spend some time investigating various sites in order to find the one that fits the shoe and learn the basics of blogging. Most importantly, you need to be recognizable. Based on a conversation I had with a creative agency from Sydney, it is extremely important to have a nice, catchy brand name. This should also be the name of your blog, or at least make it a part of your blog’s title and try not to divert too far from it.
In addition to a blog, make sure you make Facebook, Twitter and LinkedIn pages. Even though the fact that these social media websites have their professional side is borderline ridiculous, you can rest assured that it is a correct one. Twitter can ease you into connecting with the desired marked with infinite power of the hash-tag. Facebook, on the other hand gives you more options, has no word limit and it’s perfect for browsing. By far the most professionally-oriented of the three, LinkedIn can help you find other users with similar tendencies and interests, who will help you in your business growth. It can provide you with connections with retailers, wholesalers and various other professionals.
Running a home business could be a great opportunity to make a name for yourself. In addition to the relaxing home atmosphere, you get to be your own boss, making the working hours fit your wants and needs. While promoting a home business does require effort and dedication, think of it as your child – cherish it, work on it, love it – and it will get you the results you need, be it money, or simply the satisfaction of having a legacy.
Guest blogger, Nate M. Vickery is a business consultant from Sydney, Australia. He’s into finding various ways of making and saving money. Aside from work he enjoys spending time with family and his fiancée.